diff --git a/src/litserve/server.py b/src/litserve/server.py
index ccefb5c2..ea56241e 100644
--- a/src/litserve/server.py
+++ b/src/litserve/server.py
@@ -77,6 +77,12 @@
 SHUTDOWN_API_KEY = os.environ.get("LIT_SHUTDOWN_API_KEY")
 oauth2_scheme = OAuth2PasswordBearer(tokenUrl="token")
 
+
+def _display_host_for_url(host: str) -> str:
+    """Return a browser-usable host for user-facing URLs."""
+    return "localhost" if host in {"0.0.0.0", "::"} else host
+
+
 # FastAPI writes form files to disk over 1MB by default, which prevents serialization by multiprocessing
 MultiPartParser.max_file_size = sys.maxsize
 # renamed in PR: https://github.com/encode/starlette/pull/2780
@@ -1510,7 +1516,8 @@ def run(
             )
 
             if not self._disable_openapi_url:
-                print(f"Swagger UI is available at http://0.0.0.0:{port}/docs")
+                display_host = _display_host_for_url(host)
+                print(f"Swagger UI is available at http://{display_host}:{port}/docs")
 
             if self._monitor_workers:
                 self._start_worker_monitoring(manager, uvicorn_workers)
diff --git a/tests/unit/test_lit_server.py b/tests/unit/test_lit_server.py
index d319ae19..604a4f45 100644
--- a/tests/unit/test_lit_server.py
+++ b/tests/unit/test_lit_server.py
@@ -340,6 +340,14 @@ def test_server_terminate():
         server._transport.close.assert_called()
 
 
+def test_display_host_for_url_uses_browser_address():
+    from litserve.server import _display_host_for_url
+
+    assert _display_host_for_url("0.0.0.0") == "localhost"
+    assert _display_host_for_url("::") == "localhost"
+    assert _display_host_for_url("127.0.0.1") == "127.0.0.1"
+
+
 @pytest.mark.parametrize(("disable_openapi_url", "should_print"), [(False, True), (True, False)])
 @patch("builtins.print")
 @patch("litserve.server.uvicorn")
@@ -356,7 +364,7 @@ def test_disable_openapi_url_print_message(mock_uvicorn, mock_print, mock_manage
         server.run(port=8000)
 
     if should_print:
-        mock_print.assert_called_with("Swagger UI is available at http://0.0.0.0:8000/docs")
+        mock_print.assert_called_with("Swagger UI is available at http://localhost:8000/docs")
     else:
         mock_print.assert_not_called()