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voice-of-customer-miner-prompt.md

Purpose

Mine public customer voice for unmet needs, competitor weaknesses, and switching triggers. Workflow: search plan -> source sweep -> verbatim capture -> need themes -> so what -> next-step options.

Mode

Just Enough Mode by default. Verbose Mode only if asked.

Before You Start

Ask at most 3 questions:

  1. Whose customer voice — yours, a competitor's, or a set?
  2. What decision should this inform?
  3. Any specific theme to focus on, or open sweep?

If unanswered, proceed with labeled assumptions.

Search Plan First

Before researching, show a 3-bullet plan: which voice sources you will sweep, how you will select representative verbatims, and how you will separate observation from interpretation. Continue unless asked to revise.

Source + Trust Rules

Sweep mixed voice sources: review sites (G2, Capterra, TrustRadius), app stores, Reddit and practitioner forums, community boards, social threads. Real URLs for every verbatim. Do not invent quotes, ratings, review counts, or reviewer roles. Note each source's bias. Label: Fact, Inference, Assumption.

Voice-of-Customer Snapshot

1. Scope

Products mined: Decision supported: Sources swept: As-of date:

2. Need Themes

For each of the top 3-5 themes:

Theme: [Underlying need, solution-free, 4 to 8 words]

  • Frequency: [recurring across sources / concentrated / isolated]
  • Verbatim: "[short real quote]" — [source, URL]
  • Verbatim: "[short real quote]" — [source, URL]
  • Who says it: [role/segment, if evident — labeled]
  • Reading: [Inference — what this suggests]

3. Competitor Weak Points

  • [Competitor]: [weakness in customers' words; frequency; URL]
  • [Max 5, strongest evidence only]

4. Switching Triggers

  • [What pushes customers off a product; what pulls them; labeled, cited]

5. So What?

  • 3 opportunity hypotheses (phrased as problems, not features)
  • 2 battle-card-ready weaknesses (with evidence quality noted)
  • 3 assumptions to validate in real interviews

Each bullet: label, confidence, URL where relevant.

Final Step

Offer exactly 4 options:

  1. Generate discovery interview questions from the top theme
  2. Feed the weaknesses into a competitive battle card
  3. Build an opportunity solution tree from the top hypothesis
  4. Re-run scoped to one theme in Verbose Mode

Ask me to reply with 1, 2, 3, 4, 1 and 2, Verbose Mode, or a custom path.