This project presents a Business Analysis proposal for transforming the underutilized gallery space of Shahrketab into a modern Study & Work Space.
The proposal aims to improve space utilization, enhance customer experience, diversify revenue opportunities, and support the long-term sustainability of the bookstore through a structured business transformation initiative.
The project follows a Business Analysis approach based on industry best practices and covers the complete lifecycle from business discovery to final recommendation.
Shahrketab's gallery space is currently underutilized and generates limited business value.
At the same time, changing customer expectations and the growing demand for flexible study and coworking environments create an opportunity to redesign the space into a service that better supports both customers and business objectives.
- Improve utilization of existing gallery space
- Diversify business revenue opportunities
- Enhance customer experience
- Support long-term business sustainability
- Provide a structured Business Analysis recommendation
The project includes:
- Business Discovery
- Business Analysis
- Market & Customer Research
- Solution Alternatives Evaluation
- Solution Design
- Financial Feasibility
- Risk Assessment
- Implementation Roadmap
- KPI Framework
- Final Recommendation
docs/
├── 01-business-discovery
├── 02-business-analysis
├── 03-market-customer-research
├── 04-alternatives-evaluation
├── 05-solution-design
├── 06-financial-feasibility
├── 07-risk-implementation
├── 08-kpi-measurement
├── 09-final-recommendation
└── 10-portfolio-package
| Phase | Status |
|---|---|
| Business Discovery | |
| Business Analysis | |
| Market & Customer Research | |
| Alternatives Evaluation | |
| Solution Design | |
| Financial Feasibility | |
| Risk & Implementation | |
| KPI Framework | |
| Final Recommendation |
The repository contains the following Business Analysis deliverables:
- Business Problem Statement
- Business Need
- Stakeholder Analysis
- SWOT Analysis
- Market Research
- Competitor Analysis
- Customer Personas
- Solution Alternatives
- Evaluation Matrix
- Solution Overview
- Space Layout
- Service Blueprint
- Customer Journey
- Cost–Benefit Analysis
- Pricing Strategy
- Risk Assessment
- Implementation Roadmap
- KPI Framework
- Final Recommendation
This project demonstrates practical Business Analysis skills, including:
- Business Analysis
- Problem Definition
- Requirements Analysis
- Stakeholder Analysis
- SWOT Analysis
- Market Research
- Customer Analysis
- Service Design
- Customer Journey Mapping
- Risk Management
- Financial Feasibility Analysis
- KPI Design
- Business Documentation
- Strategic Recommendation Development
This project is based on widely recognized Business Analysis and project management practices, including:
- BABOK® Guide
- PMBOK® Guide
- ISO 31000 Risk Management
- Service Design principles
Detailed references are provided within each project document.
This project is licensed under the MIT License.